We've learned this lesson at CitySquare.
Words and their selection really matter a lot!
. . .neighbor is better than client.
. . .concierge is better than case worker.
. . .investment is better than gift.
. . .return on investment is better than outcome.
. . .community development is better than charity.
. . .opportunity is better than delivering services.
. . .friendship is better than programming.
Enjoy this example of perspective. . . .