It’s A Homeless Man. It’s a Wireless Connection. No, It’s Both!
by Robin Marty
March 13, 2012
When BBH Labs of New York decided to give homeless men in Austin $20 apiece to wander around the city during South By Southwest and offer to be mobile hotspot connections for the music fans and techies descending on the city, they knew they’d get a ton of buzz.
But it appears they didn’t expect it to be so negative.