Thursday, February 06, 2014

Life Purpose?

Will someone please tell me what this means?

I'm not connecting to the images of labor, sacrifice, deeper meaning, danger, giants and even community that take us to an expensive sports car.

Educate me.


Cathy Sweeney said...

I really, really want to hear the answer, because I am in the dark, too, Larry!

James G. said...

Maserati is the small underdog in the sports car world, surrounded by "giants" Ferrari, Lamborghini, Bugatti, et al. The idea is that they don't have the resources brand cache, but they have spirit, drive, and creativity. I'm a car buff, so that background made it a cool ad to me.

Maserati is also owned by parent company Fiat which also own Ferrari, so there's an added sense of sibling rivalry at play.