Friday, November 12, 2010

Brand "stunt"

We retained The Richards Group to help us with our new brand development.  Frankly, we had a blast working wtih these professionals for well over a year to craft a new name and brand identity. 

The result:  CitySquare!

Following the advice of our counselors at The Richards Group, we organized a PR "stunt" on Monday, October 25, the day of our public "roll out" for the new brand.  The exercise involved over 100 of our team gathering in Downtown Dallas before 7:00 a.m.  We then spread out with large square stencils and sidewalk chalk in hand to about 100 locations plotted in the central business district. 

We drew large squares on the sidewalks at strategic corners so that all of the people walking to work would see our message.  Inside the squares we recorded a "poverty fact" about Dallas, Texas and/or the USA. 

Our action created quite a stir!  And, since they had been tipped off, lots of press showed up to take photos and to capture video for TV news coverage.  And, just for the record, we had cleared our plans with the police department's Downtown unit! 

Here are a few images from the morning.

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