Branding. . .

Today, just about an hour ago actually, we "rolled out" a new name and brand identity for our organization to our team. 

The "internal roll out" and celebration today comes before the public roll out on Monday, an activity that will last all day.  We'll begin with an interesting advocacy action in Downtown Dallas on Monday at 7 a.m. and we'll end with a celebration at "A Night to Remember 2010" at the Morton H. Meyerson Symphony Center during the Kirk Franklin concert.  

I can't reveal the new name or logo. . .not until next week. 

But, today was a precious moment in the history of our evolving and growing team of community builders.  We've been working on this project for 18 months with The Richards Group here in Dallas.  And now, the time for birth arrives!  It's been a fascinating project. 

Our staff showed up in full force and we had a celebration!  Everyone loved the new colors, the bold concept and the captivating logo. 

Our work, our values, our faith and our commitment to compassion and justice in the face of growing poverty has not changed.  Our new brand simply provides us a more accurate and effective tool for communicating our story. 

Stay tuned.  More to come!